September - Dance School Owners Journey
I don't know about you but I blinked and that was September gone! I had a good September but also a sad one as i hate loosing students i hate it even more when people don't have the common decency to let you know that there child won't be returning to dance. However on the other hand its been so lovely to meet so many new dancers and there families. The atmosphere in class has also been so positive and fun which has been lovely!
Septembers main goal: To launch my new SWF classes & To post on facebook once a day and boost a post a day.
Why : Last month i boosted one post for the month but felt it lost effectiveness over time so i want to see if by creating more content to keep it fresh it will equal more enquiries.
SWF is my new day of classes and obviously i want it to be successful quickly.
What i've done: I have knuckled down on creating posts that show the feel and atmosphere at classes without being too pushy or sales driven. Now i'm human i didn't boost a post every day but i did a large percentage of the month.
Results
Impressions - 6,514
Likes - 49
Shares - 29
Comments - 7
The important bit Class enquiries - 25 (cost £1.48 per new student)
SWF class is at 60% capacity!
What I've learnt
I spent £37 and got 25 enquires (£1.48 per enquiry) which i think it pretty great and is down from last months £6 per enquiry. although on facebook my impressions for the month was down slightly it seems that people need new content to keep them interested as i had more share and likes this month than last.
I am most proud of my SWF class launch as facebook and flyers in schools has meant my SWF class is at 60% capacity in it first month!
What I'm gonna try next
I am going to try and post twice a day one post being to attract new customers and one for branding (so photos from class, videos of dancers, funny photos etc) I am also going to try and use instagram stories once a week.
