August - Dance School Owner's Journey
August is a weird month in the dance world, on one hand yay holiday time to relax.... But on the other hand its time to hustle and grow you business as the sad truth is people leave at the beginning of term. It's a fact but i hate it, i think as a teacher your care so much about other people and seeing your students grow it hurts so much more when they leave (even more so when they leave and don't tell you). This is something that other businesses owners don't have to deal with, like i doubt the owner of your gym would genuinely be sad if you left but this is the truth of a dance teacher.
Anyway I decided to start this blog series called Dance School Owner's Journey because i think there isn't really any open honest information about growing and running a dance class or studio. Now i'm not saying i have any answers. I'm just documenting my journey so i can look back and see what works and what doesn't and if others find it helpful too GREAT.
Main focus In August: Growing my Little Stars Class
Why: I have just had a load of Little stars move up to my Sparklers class now there 4yrs old as well as a few leaving :( which is meant i now have a load of spaces to fill
What I've done: I'm determined to figure out how to get facebook advertising to work for me! so i decided to create a post aimed at mums looking to take there little one to there first dance class.
This was my post ....
I boosted the post for the month for £2 a day (£60 for the month) targeting it at early years parents who like my page or are friends with someone who likes my page.
Results
Impressions - 8,124
Likes -
Shares - 18
Comments - 44
The important bit Class enquiries - 10 (cost £6 per new student)
What i've learnt
Personally i think it worked really well i had a lot of dance mums comment on the post saying how much they loved the class which is not only is lovely for me to hear but shows perspective dance mums that my class is worth while. I did notice that i got a lot of enquiries in the first 2 weeks but after that it kinda dried out. I think maybe the content got a bit stale after seeing it week after week in there feed.
What i'm gonna try next.
I'm going to boost a post a day for a pound to the same target audience. Then each week i'm going to boost the most successful post for £7 for the following week. Then i'm gonna repeat for the month and see what i learn.
