Instagram For Dance Schools
Instagram is growing in popularity it's the perfect social media platform to stand out, stay fresh and spark interest! Its a great way to brand your dance school and engage with your current dancers and parents.
Instagram is great for giving a peak inside your dance school. To share photos of the children having a blast in class. Instagram should be an extension of your studio with the same atmosphere that is present every day in your classes. With so many # options for each day its easy for Instagram to become addictive! Such as our schools Instagram is fun, happy and goofy with lots of photos of dancers pulling funny faces and laughing.
Whats your studios atmosphere and how can you use Instagram to show it off?
# Embrace the Hashtag.
Hashtags are a word or phrase with a # in front of it. There are tones of dance related hashtags suchas #instadance #dancelife #dance #dancefloor #danceclasses.
Personalise your hashtags.
#idanceat____ is always a good starting point as it encourages a sense of pride within your school and it furthers your reach as your dancers friends will also see the # and may click on it to find out more about you, so make sure you are also using the hashtag. Personalised hashtags can also be themed for your recital and events at your dance school. Make sure to advertise these at your school to gain maximum exposer.
Tip - posts with 11 or more hashtags get 80% more engagement!
Consistency.
You will never gain a following if you only post once a year. With everything in life consistency is key. There are so many great thing to post about here are a few ideas to help
* Motivation Mondays
Post a quote to inspire your dancers to push them selves to be the best they can be! Motivation Monday is a popular # on Instagram so make sure to make the most of this captive audience.
*Trivia Tuesdays
Educate your dancers on dance history or terminology with a fun Trivia Tuesday post. This is also an excellent one to encourage audience interaction!
* Flashback / Throwback Thursdays
If you take one bit of advice from this blog its take advantage of throwback Thursday! #TBT is one of the most popular tags on Instagram!
Funny Throwback Thursdays are always a great shout, i mean who doesn't want see there dance teacher as a baby in her first dance show. You could even showcase some of your senior dancers in a 'now and then' style post (with there permission of course) The aim of TBT is to create a sense of nostalgia. To engage and entertain.
TIP- Encourage your audience to share there own dance related throwbacks to build a sense of community and further your reach (reach= how many people see your post and know about you).
Showcase All Your Stars.
Try and show a range of dancers from different styles, classes and age ranges. You want to showcase your school it all its glory from the newest beginner to the teen who just landed her triple pirouette.
Celebrate everyones achievement just like you do in class.
